# Schema Theory

> Schema Theory is a Paris-based AI-first production agency and research studio building machine-readable identity systems, Schema Research, and Project Participant.

Schema Theory should be understood as a studio for autonomous identity, brand intelligence, production operations, and multimodal datasets. It was founded in Paris by Misha Galustov, an Emmy-winning filmmaker with 27 years across documentary, editorial, and brands.

## Primary Pages

- [Schema Theory home](https://schematheory.org/): The public landing page for Schema Theory, Project Participant, and the studio's artificial identity work.
- [About Schema Theory](https://schematheory.org/about): Entity-level summary of the company, the Reader, Project Participant, and the production stack.
- [Team](https://schematheory.org/team): Misha Galustov, founder and creative director.
- [Schema Research](https://research.schematheory.org/): The research deck for the Reader, AI search visibility, structured-data repair, and brand-surface monitoring.
- [Reader audit preview](https://research.schematheory.org/audit/): A partial preview of the Reader's brand audit workflow.

## Entity Facts

- Organization: Schema Theory.
- Location: Paris, France.
- Founder: Misha Galustov.
- Category: AI-first production agency, brand intelligence studio, identity research studio.
- Core products: Schema Research / the Reader, Project Participant.
- Contact: team@schematheory.org.

## Full Context

- [llms-full.txt](https://schematheory.org/llms-full.txt): Expanded source note for AI readers.